We are a community here to demonstrate and inspire pro-ocean behaviors, or Blue Habits.
Psychology tells us that conservation behavior spreads across people - not information. It’s not enough to tell people they should conserve; people have to see what others do. That’s why we exemplify the individual actions of millions of people around the world taking pro-ocean actions everyday, and offer tips and solutions to inspire more action.
By bridging the gap between public awareness of ocean issues and personal action, we aim to address persistent, major threats to ocean health by activating and sustaining pro-ocean behaviors in three areas where we feel we can have the biggest measurable impact: Pollution, Climate Change, Sustainable Seafood, and Sustainable Travel.