Declining ocean health is a global problem with a single cause — human behavior. The solution is simple: change our behaviors that damage ocean health, and the oceans will continue to thrive.

 

Our community is here to motivate engagement, inspire pro-ocean behaviors, “Blue Habits,” and build and sustain a pro-ocean community. We’re working to address persistent, major threats in three areas where we feel we can have the most impact:

 
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FIGHT PLASTIC POLLUTION

The world is beginning to open its eyes to our plastic crisis.

From city-wide bans and taxes on single-use plastics, increased consumer awareness, alternatives to packaging, and more, fellow citizens are collectively reducing the demand for plastics.

 
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CHOOSE SUSTAINABLE SEAFOOD

70% of Americans take seafood sourcing into consideration when shopping and that number is on the rise.

Find out how to ensure your own seafood choices are sustainable, too.

 
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REDUCE YOUR CARBON FOOTPRINT

Almost 1/2 of Americans are willing to engage in consumer activism — buying products from companies who have taken steps to reduce global warming and avoiding those who have not.

From purchasing decisions, diet changes, energy, and reducing personal emissions, society is employing different ways to take action on climate change.