Declining ocean health is a global problem with a single cause — human behavior. The solution is simple: change our behaviors that damage ocean health, and the oceans will continue to thrive.

 

Our community is here to motivate engagement, inspire pro-ocean behaviors, “Blue Habits,” and build and sustain a pro-ocean community. We’re working to address persistent, major threats in four areas where we feel we can have the most impact:

 
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CHOOSE SUSTAINABLE SEAFOOD.

70% of Americans take seafood sourcing into consideration when shopping and that number is on the rise.

Find out how to ensure your own seafood choices are sustainable, too.

 
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FIGHT PLASTIC POLLUTION.

The world is beginning to open its eyes to our plastic crisis.

From city-wide bans and taxes on single-use plastics, increased consumer awareness, alternatives to packaging, and more, fellow citizens are collectively reducing the demand for plastics.

 
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REDUCE YOUR CARBON FOOTPRINT.

Almost 1/2 of Americans are willing to engage in consumer activism — buying products from companies who have taken steps to reduce global warming and avoiding those who have not.

From purchasing decisions, diet changes, energy, and reducing personal emissions, society is employing different ways to take action on climate change.

 
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TRAVEL SUSTAINABLY.


When done properly, tourism can be a positive force for people, wildlife, and ocean environments worldwide. In some areas, tourism has already helped bring species back from extinction and led to permanent protection of sensitive habitats, while also providing economic opportunities to local residents.

Nearly 90% of global tourists are taking steps to ensure sure their travel is done sustainably.